April 17, 2023

Streamline Your Manufacturing Sales Process with Guided Selling & Infor CPQ

In the world of manufacturing, sales teams are tasked with the difficult job of guiding customers through a complex purchasing process. With so many options, variations, and configurations to choose from, the customer's buying journey can be confusing and time-consuming. This is where guided selling and Infor CPQ come in.

Guided Selling Personalizes the Customer Experience

Guided selling is a sales technique that involves the use of technology or a salesperson to guide a potential customer through the buying process. The goal of guided selling is to help the customer make an informed purchasing decision by providing them with personalized recommendations and advice based on their unique needs and preferences.


Guided selling can take many forms, including interactive tools on a website, chatbots, product recommendation engines, and sales scripts used by salespeople. These tools and techniques can be used to gather information about the customer's needs, preferences, and budget, and to present them with relevant products or services that meet their specific requirements.

Infor CPQ Facilitates Guided Selling

Infor CPQ (Configure Price Quote) is a software solution designed to help businesses manage their sales processes more efficiently. It is specifically designed to help companies streamline their sales process by providing a suite of tools that enable sales teams to create accurate and professional quotes quickly, while ensuring that all necessary pricing and configuration rules are applied correctly.

Infor CPQ offers a range of features, including product configuration, pricing and quoting, proposal generation, and workflow management. The product configuration module allows businesses to create complex product offerings that can be customized to meet specific customer needs, while the pricing and quoting module ensures that all pricing rules and discounts are applied correctly.

Proposal generation enables sales teams to quickly create professional proposals that include all relevant product and pricing information, while workflow management ensures that all approvals and other necessary steps are completed quickly and efficiently.

Benefits of Guided Selling & Infor CPQ

The combination of guided selling and Infor CPQ can provide a number of benefits for manufacturers. Here are just a few:

Increased efficiency: By automating the sales process and eliminating manual data entry, the sales team can focus on selling instead of administrative tasks. This leads to increased efficiency and faster quote turnaround times.

Improved accuracy: Infor CPQ ensures that quotes are accurate and up-to-date, reducing the risk of errors and helping to build trust with customers.

Enhanced customer experience: Guided selling provides a personalized experience that guides customers through the purchasing process, making it easier and less confusing. This can lead to increased customer satisfaction and repeat business.

Increased sales: The combination of guided selling and Infor CPQ can lead to increased sales by providing sales teams with the tools and information they need to close more deals.

Streamline the Quote-to-Cash Process & Boost Sales

Guided selling and Infor CPQ are powerful tools that can help manufacturers improve sales and streamline the purchasing process. By automating the sales process, increasing accuracy, and enhancing the customer experience, these solutions can help manufacturers stay ahead of the competition and drive growth.


Ready to streamline the quote-to-cash process for your manufacturing operations and boost sales? Download the Infor CPQ brochure to learn more.