Sales leaders need to hit the target, grow a high-performing sales team, and forecast accurately. Data is supposed to help accomplish this, but a customer relationship management (CRM) system provides only half of the picture.
A wealth of information about customers, prospects, and sales sits in various applications, including the enterprise resource planning (ERP), marketing automation, HR, learning management, and quote-to-cash systems. Even when bringing all this data together, arguments still ensue over the numbers with the marketing, services, and finance teams. To fix this issue, an organization needs a shared version of the truth.